Layer Niseko

Every great brand in Niseko earns its place through a single, ownable idea. For Layer Niseko, a patisserie serving both high-end travellers and Hokkaido locals, that idea became the mark — a symbol that quietly echoes Mt. Yotei, a diamond, the lake, the snow.

The name does the same work: a single word that carries seasons, relationships, pastry, and powder all at once.

Client

Layer Niseko

Role

Brand Strategy, Naming, Visual Identity System, Logo Design, Website Design & Development, Illustration, Photography, Videography, Social Media Design, Packaging design

Year

2024-2026

Branding journey

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