I have over 12 years experience from agencies, freelancing, and in-house marketing and design roles. I've worked with clients in education, creative services, food & beverage, health, retail, sports, real estate, tourism, and sustainable development.
Brand strategy answers the big questions. Why do we exist? Who do we exist to serve? How and why are we different? Effective brand strategy requires internal alignment and a user centric focus to understand how your brand is perceived, and how it can grow. It is about thinking, discovery and setting solid foundations.
As the strategy comes to life we can move into expressing the brand across new channels, platforms, and audiences. I develop messaging built on insights unique to you and reveal an authentic story and identity that leads better human–brand experiences.
The process and deliverables could include brand strategy workshops, research, surveys and discovery groups, visual identity creation, internal comms and culture programmes, creative direction, design and marketing strategy.
Do you have a strong brand platform but need some fresh design thinking or creative execution for people to really "get" you?
I bring the same quality to print design as I do when making pixel perfect UI's for websites and apps, or developing those websites using Webflow.
Naturally curious, I listen, consider multiple perspectives and have a mix of skills and experiences from the creative and analytical areas to draw from.
Do you recognise the value professional imagery and graphics brings to a busy human who is bombarded with 7000+ ads per day? To connect with your audience succinctly through their dominant sense of vision, lets them know you respect them and their time.
Illustrations, artwork and infographics can be a powerful part of your brand's expression and deliver ideas where others are just adding to the noise.
Request a free 30 minute call where we can discuss your situation and ways I can help. If we are not the right fit to work together, I will offer my advice and help the best way that I can.
Request a free call