Brand strategy answers the big questions. Why do we exist? Who do we exist to serve? How and why are we different? Effective brand strategy requires internal alignment and a user centric focus to understand how your brand is perceived, and how it can grow. It is about thinking, discovery and setting solid foundations.View All Projects
As the strategy comes to life we can move into expressing the brand across new channels, platforms, and audiences. I develop messaging built on insights unique to you and reveal an authentic story and identity that leads better human–brand experiences.
The process and deliverables could include brand strategy workshops, research, surveys and discovery groups, visual identity creation, internal comms and culture programmes, creative direction, design and marketing strategy.